Core Strategy Development ‐ Universiti Malaysia Kelantan
Each student and staff of UMK support the same core values in order to build a University's identity. These values form the foundation for the development of human capital that is creative, innovative and professional in all aspects of management and service.
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Core Strategy Development
- To build and internationalize the learning programmes and university academics
- To encourage a culture of research, innovation, and commercialization
- To provide knowledgeable, competence and integrated human resources and practise good management systems and governance
- To develop an infrastructure that supports the philosophy of developing an entrepreneurial university
- To contribute to the welfare of society and industry
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Organizational Core Values
Each student and staff of UMK support the same core values in order to build a University's identity. UMK's three (3) core values are:
- Creative and innovative
- Willingness to make and accept changes
- Professional attitude in all actions
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Be Creative and Innovative
UMK staff need to constantly improve their quality of work by improving work procedures and paying attention to the best practices for more effective and faster (more efficient) delivery which also increases customer satisfaction.
UMK staff also need to introduce new products, methods or approaches in offering entrepreneurship education services while taking into account adapting to changes in their surroundings.
Value 0104
Be Prepared to Bring About and Accept Changes
The staff of UMK need to be ready to learn and explore new knowledge to improve their individual capabilities while carrying out their responsibilities.
They would need to be positive towards constructive criticism as part of the process to strengthen their work product. This openness of character would form individuals who are flexible, versatile, competitive and with high endurance.
Value 0205
Be Professional in All Endeavours
The staff of UMK need to be knowledgeable, skilled and competent in their field of expertise or with their responsibilities. They would need to prioritize when carrying out a responsibility by being efficient and effective in accordance with the duties and ethics of their specialised discipline.
The university staff must always emphasise the achievement of UMK's Vision by being friendly and approachable, full of integrity, participative, honest and trustworthy, as well as being ready to lead while providing cooperation and support when being led.
Value 03
