Universiti Malaysia Kelantan (UMK) is striving and committed towards achieving our university's strategic planning objectives by cultivating of a strong academic quality assurance system with the support from a sustainable quality management system to meet the expectations of its customers and stakeholders.

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To meet these needs, we at UMK shall:

• 1 Increased the performance of the University administration through corporate culture in providing efficient, effective, with Integrity and Professionalism;
• 2 Ensure information and records are always well integrated, complete, accurate and secured;
• 3 Assure for an excellent controls of our campus' security;
• 4 Ensure all of our staff welfare are being taken care;
• 5 Be the driving force force to university marketing programme