VISION
Championing balanced and holistic human development with entrepreneurial attributes for global prosperity
MISSION
We offer quality and relevant academic programmes and training, high commercial value research and innovation, effective and efficient services, with high priority in providing conducive environment and fulfilling social responsibility
MOTTO
"Entrepreneurship is Our Thrust"
TRANSFORMATIVE * ENTREPRENEURIAL * EXCELLENT
7 THRUST
HUMAN RESOURCE
To provide knowledgeable, competent, integrated, quality and professional human resources
FINANCE
To generate and optimize operating expenses which supports the university's sustainability
ACADEMIC AND INTERNATIONAL
To develop more dynamic and competitive University learning programs and academic activities at the global level
RESEARCH AND INNOVATION
To produce research and innovation capacity of giving impact to the society by engaging the university, government, industry, and community.
ENTREPRENEURSHIP AND SOCIOECONOMY
To embrace entrepreneurial culture capable of contributing to the welfare of society, environment and industry
GOVERNANCE AND TRANSFORMATION DELIVERY
To strengthen an efficient and systematic governance and develop the infostructure and infrastructure to support a conductive environment
BRANDING FOR STRATEGIC POSITIONING
To create a self-image and identity which reflects the reputation of an organization through significant indicators.
